Delhi-NCR is the vast hindi speaking zone of India and this
region has very glorious history. This vast stretch of land has big cultural
legacy where language hindi had played major role and still hindi is the first
language of this region. More than 80% of the investors and end-users of
residential projects of Delhi-NCR belong from hindi root. Here the discussion
is going on in light of why most of the residential projects of Noida and
Gurgaon have English Name. In the following lines we are going to discuss the
reasons behind the borrowed names of residential projects.
Before going on the above discussed topic, it is the need to
know about region where these borrowed names residential projects are going on.
The present time residential projects of NCR are the result of globalization. These
projects are going on in support of huge liberalization of the economy. Now
India is one of the largest economies of the world and many foreign companies
are running their business here. The residential projects of NCR are primarily
meant for those who are working these companies. So, this is one valid reason
why these real estate companies launch their residential projects with foreign
names.
We are going to discuss some names like Earth Elacasa this
is the residential project which is located at Dwarka Expressway and it is
developed by Earth infrastructure. Earth Elacasa seems foreign origin name but
when deeply try to find the meaning of Elacasa then we got Elacasa is not a
foreign name or not even borrowed from any foreign countries rather it is a
mixture of 2-ancient culture. Ela and Casa are 2-word from 2-ancient languages Sanskrit
and Spanish respectively. Ela means Earth in Sanskrit and Casa means Greenery
in Spanish language. The same if we focus many of the Supertech group’s
residential project name then we find there are some hidden meaning which shows
the natures of residential.
There are many real estate developers who are taking the
foreign origin name for their residential project and they give very valid
reason why they are giving foreign names to their residential project in
Gurgaon & Noida. They say this was not early trend in residential sector
while these kinds of trends of giving English name emerged in this decade only.
Many projects in residential sectors of Dwarka which is most favoured locality
of Delhi and considered as sub-city of Delhi has thousands of apartments and
more than 90% apartments & societies have Hindi name. Then what happened in
this decade that many big real estate companies are borrowing foreign names for
their residential projects.
There is valid reason why modern residential projects have
English name. First of all it is easy to remember English name because those
people who are going to live in these homes have undoubtedly Hindi background
but they are more comfortable with English. The second reason behind is that
now business is going on global approach so the English name woo the
international investors. Third reason is expectation – if these projects have
English names – the clients or investors feel that this will be world class. Here
it is important to mention on very demanding residential project of Noida –
Supertech Romano – its theme based project and trying to incarnate Rome in the
land of Noida , So this name suits on this project.
So, we have seen from the above discussion that keeping
foreign origin name to residential projects is the process to woo the clients
as well as the global economy and liberalized world compelled to give the name
which has global sense.
