Commercial projects with Studio apartments –Touching new horizon of development.

In the modern time of development in information technology and other scientific inventions lead to high growth of commercial and financial activities. The modern inventions have also changed the financial and commericla sector’s way of work and which resulted to new development of real estate differently in commercial sector. The world is changing so the same kind of changes can be observe in Real Estate sector also. Earlier there was different concept of commercial sector but after the globalization the traditional thought of commercial concept taken new shape with entertainment and high degree of comfort. In the modern age of development commercial project have introduced many different western concept.

The concept of Studio apartment is also one of the part of these western borrowed concept. Now in Delhi-NCR many commercial project have introduced studio apartments with 7-star facilities. Earth Iconic Gurgaon in the one among many commercial project of Delhi-NCR which introduced studio apartment with modern theme of “Live-Work-Play”. Around  one decade ago this concept became quite famous in western countries and now in India many companies of real estate sector of Delhi-NCR are taking this new initiative to give great comfort to officials. The real estate project of Earth Infrastructure have some kind of uniqueness which is nowadays  became component fascinating  investors.

The same way many new concepts are added in commercial projects of Delhi NCR as like studio apartment. The concept of leed certified green building is also introduced with the goal to give the people the clean environment. It is known fact that the level of pollution is always high in commercial areas but the new concept of leed certification meant for curbing pollution level around the commercial area. In the developing countries like India this certification got high rank and many real estate many real estate have opted this norm to leed certification. There are many level of leed certification which depend upon the norm provided in law. Gold , Diamond  and Platinum are the level of Leed Certification.

After the introduction of these norms and green building concept it’s easy to work in stress-free zone of commercial area and at the same time introduction of studio apartment make life easy to stress-free. Because of complex commercial world introduction of studio apartments become  boon  for the people who are working at high level position in big companies. Studio apartments are considered as time saviour and at the same time gives great comfort.

It is expected that in coming future these kind of modern concept of commercial sector will spread on large basis in different part of India and also it is expected that these new concept will soon adopted by government authorities. Overall it is very important to mention that introduction of Studio  Apartments greatly influenced the work output in India.

Marketing Strategy in Real Estate Sectors.

There are thousands of residential & commercial projects are going on in Delhi-NCR. Because of slow movement of economy many real estate companies are unable to meet the target in spite of quality work. So many established real estate companies of India are taking new initiatives and it is expected that with acceptance of new strategy in real estate sector will do some miracle and fetch some clients.

In the following lines we are going to discuss those steps projects of Noida have added in their strategy. Those companies which are running new residential projects at Noida are spending huge amount of money on internet promotion and also taking part blog-commenting to give their project high value. This is true that this step to woo client from virtual world really works. Some of the real estate companies of Noida are giving some extra-ordinary facilities in their apartments. Like-they are now ready to give fully furnished apartments which are loaded with all modern kinds of facilities like- split A.C, Modular Kitchen, Heated bath tub, Steam-bath facility in the bathroom, laminated wooden floors etc. When all these above features added in any kinds of residential apartments it really works great to woo the clients. It has Psychological reason that we want to see things in complete way. So, this is also now a days a very successful strategy.

Now we are going to discuss some other way to attract clients. Sometimes some companies work on emotion to make you feel you are very close to it and which drives you to buy the apartment like – Supertech Eco Village 4 Noida Extension Aapka Ghar. Here the word Aapka Ghar works miracle and drive the curiosity of people to know about the project. As we know the design and amenities of Supertech’s residential project at Noida are awesome and always on high demands. So, the word “Aapka Ghar” plays vital role and after this the buyers get some different kinds of impression and which ultimately lead to the successful deal.

On the same line some real estate companies of Noida are giving great payment plans which have many options and give clients the great relief from heavy EMIs. There are many companies which are running residential projects in Delhi-NCR are giving the option to end-user to book your home with 10% of amount and rest will be paid after possession. This is the best way to give less burden the end-user. Though this way the buyers of residential projects never compromise their life-style and they feel true happiness. So this is considered as one of the best way to get more buyers for their residential projects.

From the above discussion we are getting that in spite of world class design and world class contemporary amenities in almost all the projects of real estate sector, companies are unable to meet the target but after taking few measures companies are doing great. But after all those companies who have earned the legacy of market good-will are doing great. Supertech, Earth infrastructure among those companies where good-will works.

New Trend of Urbanization at Noida Extension.

Since beginning the evolution of residential sectors evolved after the growth of Urbanization. But Noida Extension , the region of west greater Noida, showing the different line of growth. The region of Noida Extension is primarily known for residential apartments. There are many big real estate companies of India are running their world class residential projects at Noida Extension.

In the following lines we are going to discuss the factors which are playing major role to change the line of evolution in Noida extension area. As we know commercial activities lead to the development of residential sectors largely it is also true about Noida Extension because its nearness to Noida and Delhi which are great hub of commercial and financial activities. It is also true that the higher intensity of commercial activities of Noida & Delhi gave birth to Noida Extension for residential purpose. But this region of Noida Extension is going to make its own identity in commercial and financial activities. There are several hidden factors which worked collectively to make Noida Extension with new identity.

First of all the world-class residential projects have started in this region. There many companies like Supertech launched Ecovillage series, Amrapali group launched her dozen of world-class residential projects, Earth infrastructure launched Earth Townee and Earth Gracia. Both the residential projects of earth infrastructure at Noida Extension have given this land an iconic identity. Likewise many companies launched several world-class residential projects. This way the infrastructural development reached its upper mark and given way to the development of commercial projects in this locality.

Now the trend is different, after having such a world class infrastructure in this locality many MNCs are planning to start their offices. As we know among all resources ,human resources is the vital and after seeing such a large base of resources many companies have started their projects in commercial sectors.

It is viewed that in coming times when Noida Extension will be inhabited, it will give new way to emergence of new opportunities in commercial sectors. It is important to mention that there are many new driving forces which compel the MNCs to start their commercial activities. The surrounding areas of Noida Extension are being occupied by the Hospitality industry which come under commercial sector and this also attract the investment of multinational companies.

So from the above discussion , we can easily find the world class residential development of Noida Extension raised the opportunity for MNCs to invent in this region. It is also important to say that the government’s will is also playing major role for the holistic development of the region of Noida Extension. It is expected that this region will emerge like world class European city where everything is planned. But it is also a million dollar question for Urban Planner the growth of Noida Extension.

Roti Kapra Aur Makan.

Great legend Sri Manoj Kumar shab produced Roti-Kapra Aur Makan in 70s and touched the feelings of  millions of people of India and also played great role and bring sensitivity to man-kind. So, in India Roti Kapra Aur Makan can be seen as trend-settler in Indian cinema. After many decades Real Estate sector has also opted the theme of Manoj Kumar’s Roti Kapra Aur Ecovillage. This is the residential project of Supertech Limited and inspired by Manoj Kumar Saab. As Manoj Kumar has sensitize the generation with Roti Kapra aur makan, Supertech also becomes trend settler in real estate sector and changed the way of dreaming for home with the launch of Supertech Ecovillage-1 with the borrowed concept of Roti-kapra aur makan.

With this project supertech has gained the iconic image in real estate sector of India and also given the new slogan “Home for All. “ As we know like Roti , Kapra and Makan are also one of the vital requirement to lead life. These are the basic things without which we can’t lead our life. Supertech company has proposed Makan with modern amenities in Supertech Eco village 1. Ecovillage 1 is the combination of many iconic towers in which Alberia and Kings Tower  are prominent one because they are almost completed and ready to give possession soon. The apartments of these towers are fully furnished and available at very low price tag keeping the inspiration of Manoj Kumar’s Roti Kapra aur Makan.

In the following line we are going to discuss how this residential project has changed the way of dreaming of mass. This is the only residential project which is located at Noida Extension and available in 2bhk, 3bhk & 4bhk with fully furnished modern amenities with low price tag. Some of the features like modular kitchen, huge spacious rooms and bathrooms are available with big price tag but this project has introduced all these facilities with low price tag. The 3bhk fully furnished apartment of Alberia tower of Eco Village 1 with more than 1900 sqft of area are ready for possession with the price list of only Rs. 60 lakhs and many facilities like club membership, car-parking etc are completely free. Those people who visited Alberia tower of Roti Kapra aur Ecovillage 1 seeing the complete project.

This residential project is spread over an area of 42 acres and left huge open space for greenery and plantation. The company also coming to make this zone the complete stress-free zone. The whole zone has multi-level security system with CCTV surveillance system. The success of this theme Roti Kapra aur makan, we can imagine this way that now huge booking is going on supertech Eco Village 4.

So from the above discussion we can easily find that the true effort of Manoj Kumar in 1970s are still relevant in this modern age and we are hoping more this kinds of residential projects with world class amenities with low price tag.

Commercial Projects of Delhi-NCR Targeting MNCs.

Earlier commercial projects were meant for Indian companies but in recent years the drastic, change can be observed in the development of commercial projects in Delhi-NCR. There are many inherent factors governing these radical changes of trends in the development of commercial sector of real estate in Delhi-NCR. In the following lines we are going to discuss the causes of these kinds of radical changes in real estate infrastructure development.

First of all it is important to focus that why most of real estate houses are keen to develop commercial projects keeping in minds only MNC and foreign companies. As we know India is second largest populated country of the world and one of the biggest markets of world, so many big multinational companies feel India is a convenient place for business. Second important thing is that. In the world of today the growth of any developing country depends upon FDI. These MNCs are the supplier of FDI which boost our economy. So, Government of India has directed in its industrial plan and five year plans to create world-class infrastructure for these foreign companies and make suitable environment for business. So, the real estate sectors of India drastically opted these norms and directives of government of India and started developing world class commercial projects. It is considered that the dawns of this modern era of development came into light during the Bajpai Government and during the course of time many projects around the India developed which were meant for MNCs and Big Indian Companies.

If we talk about Delhi-NCR then we have many this kinds of world-class commercial projects in Gurgaon and Noida. More than a decade long process of development of this kinds of commercial projects development resulted to Gurgaon and Noida have reached their saturation, there level. After the saturation level. After the saturation, there are some new areas emerged on this line of development. In Gurgaon-Manesar emerged as world class city for MNCs and in noida, Yamuna Expressway has taken the place of as most favoured destination for MNCs. On Yamuna expressway there is one big world class commercial project is going on – Earth Techone. And in Manesar Aarone Group Cyber City has recently completed its world class commercial project.

Like this many other region also developed as big commercial and financial hub. Sohna Road is also most favoured destination for MNCs. The planning commission as well as Govt of India are spending huge funds for the infrastructural development to give the region and international look. It is also the great goal of the planning authorities and Government to compartmentalize the sectors of MNCs with its nature of work. Like-if any MNCs are for service sectors or hospitality sectors, or education sectors or manufacturing sectors or any other sector. So in tune with above discussed sectors, government has planned to carve new areas in Delhi-NCR for these different groups of MNCs.

It is viewed that this kind of move will definitely attract huge foreign investment in India.

It is hoping that these kinds of plans of Government of India and planning authorities of India will definitely make India a Superpower.

Reasons Behind. The Borrowed Names of Residential Projects in Delhi-NCR.

Delhi-NCR is the vast hindi speaking zone of India and this region has very glorious history. This vast stretch of land has big cultural legacy where language hindi had played major role and still hindi is the first language of this region. More than 80% of the investors and end-users of residential projects of Delhi-NCR belong from hindi root. Here the discussion is going on in light of why most of the residential projects of Noida and Gurgaon have English Name. In the following lines we are going to discuss the reasons behind the borrowed names of residential projects.

Before going on the above discussed topic, it is the need to know about region where these borrowed names residential projects are going on. The present time residential projects of NCR are the result of globalization. These projects are going on in support of huge liberalization of the economy. Now India is one of the largest economies of the world and many foreign companies are running their business here. The residential projects of NCR are primarily meant for those who are working these companies. So, this is one valid reason why these real estate companies launch their residential projects with foreign names.

We are going to discuss some names like Earth Elacasa this is the residential project which is located at Dwarka Expressway and it is developed by Earth infrastructure. Earth Elacasa seems foreign origin name but when deeply try to find the meaning of Elacasa then we got Elacasa is not a foreign name or not even borrowed from any foreign countries rather it is a mixture of 2-ancient culture. Ela and Casa are 2-word from 2-ancient languages Sanskrit and Spanish respectively. Ela means Earth in Sanskrit and Casa means Greenery in Spanish language. The same if we focus many of the Supertech group’s residential project name then we find there are some hidden meaning which shows the natures of residential.

There are many real estate developers who are taking the foreign origin name for their residential project and they give very valid reason why they are giving foreign names to their residential project in Gurgaon & Noida. They say this was not early trend in residential sector while these kinds of trends of giving English name emerged in this decade only. Many projects in residential sectors of Dwarka which is most favoured locality of Delhi and considered as sub-city of Delhi has thousands of apartments and more than 90% apartments & societies have Hindi name. Then what happened in this decade that many big real estate companies are borrowing foreign names for their residential projects.

There is valid reason why modern residential projects have English name. First of all it is easy to remember English name because those people who are going to live in these homes have undoubtedly Hindi background but they are more comfortable with English. The second reason behind is that now business is going on global approach so the English name woo the international investors. Third reason is expectation – if these projects have English names – the clients or investors feel that this will be world class. Here it is important to mention on very demanding residential project of Noida – Supertech Romano – its theme based project and trying to incarnate Rome in the land of Noida , So this name suits on this project.

So, we have seen from the above discussion that keeping foreign origin name to residential projects is the process to woo the clients as well as the global economy and liberalized world compelled to give the name which has global sense.

Residential Projects of Dwarka Expressway focus on Life-Style.

In recent time Delhi also became the capital of fashion and life-style. The credit goes to media and many international brands for injecting awareness of fashion & life-style. Since Mughal period the people of Delhi had great inclination towards life-style. Earlier it was the domain of upper strata of society but after globalization old trend has taken new –shape and people of Delhi became keen to opt the modern life-style. These all new trends and great economic flow changed the total land-scape of Delhi-NCR. To compete with this trend many life-styles based residential project launched by the big real estate houses. Earth Elacasa is also this kind of life-style based residential project which is located at Dwarka Expressway.

Dwarka Expressway is a region which is known for its modern residential and commercial projects. It is hoping that in coming years this region would take shape as the biggest financial hug. There are many factors are available in support of this – first of all this region of NCR has high advantage of location. Its nearness to Indira Gandhi International Airport. This region is located in between of Gurgaon and Delhi. On its one end Dwarka is located which is sub-city of Delhi and well planned urban settlement while on the other hand Gurgaon is located which is known for its great financial success and sky scrapers. So, naturally this vast stretch of area was focused by urban planners and later given to Real Estate developers for commercial & residential projects development. Almost all the big real estate companies shows their Tata Group , Godrej , Kashish Developer , M3M , DLF , Supertech , Earth Infrastructure and many other.

Some companies are running their many projects in this area. There are some facts which really compel us to think that the projects of Dwarka Expressway is completely different from other parts of Delhi-NCR. These projects of Dwarka expressway have high degree of architectural excellence. The project of Dwarka Expressway primarily focus on elite comforts , So more than 80% of any residential project left open for greenery and scenic beauty. Average sprawl of project is 10 acres of land but only for few towers are built, the goal to give more personal spaces.

If we talk about Earth Infrastructure then there is huge open area left in Earth Elacasa. The residential projects of most of the developers are combination of high-rise and low rise towers. World class Spanish and Italian marbles use for internal finishing is normal thing for the residential projects of Dwarka Expressway. Almost all companies have focused only upper class of the society as their clients. So, almost all residential apartments of this area is available in 3BHK, 4BHK and Duplex. These apartments are available in huge carpet areas. The 3BHK of this area starts from 1590 sqft on an average while duplex is available more than 3500 sqft of area. Almost all kinds of modern amenities are available in these apartments. These apartments are fully furnished and fully air-conditioned.

Because of its location, this area suits for high income group people and became of this the projects of Dwarka Expressway primarily focus on high life-style and world class amenities.

As we have seen in above discussion that how Dwarka Expressway is evolving as life-style icon of Delhi-NCR. But there are some residential projects in this area are also good for middle income group of the people who loves life-style. These kinds of projects launched by some small companies of these residential and commercial projects of Dwarka Expressway will definitely make way to grow other areas of Delhi-NCR on the same line.

Delhi Metro Rail Playing Huge Role in Growing Demands for Property in Delhi-NCR.

It is absolutely true that Delhi Metro Rail has completely changed the demand pattern for property buyers in Delhi-NCR. Delhi is the only metro which has highest number of vehicles on its road. It is said that the vehicles of Mumbai, Kolkatta and Chennai aggregate are less than the vehicles rush on road has compelled Delhites towards metro Rail and Delhi Metro became the life-line of Delhi-NCR and started influencing the economy of National capital.

We have many examples which clearly show that how the Dwarka subcity became one of the most developed part of Delhi after the connection of metro. The huge rise of property price in this area is directly linked with Delhi-metro otherwise it was completely vacant area of Delhi. Before the arrival Delhi metro to this area only 5% apartments were occupied but now there is as vacancy in this region.

After this DMRC has connected many outskirt areas of Delhi through metro network and the area became most favoured destination for end-users and investors.

After getting this trend many big real estate developers of India have started their projects near to the metro station or proposed metro stations. Now in the next phase of development Metro rail will connect to Manesar via Gurgaon and outer sectors of Noida, Noida Extension, Greater Noida and Yamuna Expressway. In NCR, Yamuna Expressway has great potential of development. There are many world-class residential and commercial project which are located in immediate vicinity of metro station. If we talk about the projects of Earth Infrastructure then we have amazing finds that almost all of its project either it commercial or residential, either it is located at Noida side or Gurgaon side all projects have good metro connectivity.

Earth Gracia which is located at Noida Extension closely connected with proposed metro. If we talk about the project of Yamuna expressway like Earth Techone then it is near to the proposed metro. The company has also some residential project at Dwarka Expressway , Earth Elacasa it has also great proximity with metro rail.

The other big company Supertech Group, also doing constructions of its projects in those areas which has good metro connectivity. Supertech ORB at Noida Sector 74 or Supertech Eco Village 4, Ecovillage-3 or at Yamuna Expressway projects all are in close vicinity of metro rail of proposed metro rail.

So, we can see from the above discussion that how Delhi metro is influencing the future scenario of real estate industry in Delhi-NCR. Recently Mumbai has also started its metro rail services and it is hoping that because of the connectivity of metro many new central business districts would emerge as we got in Delhi-NCR.