This is the age of information-technology (IT) , we get all
updates within no time. In this modern age when Bollywood actor gets her
booking in Gaur Saundaryam then the next day all the apartments sold out in
this projects. So, from this story we can see that the Indian people have huge fascination
for Bollywood actors. Considering this aspect , many of the real estate
companies have started offering the apartments to many big celebrities in
Delhi-NCR. This kinds of marketing and business culture started from Gurgaon.
The Bollywood star have invested huge crores in the residential projects of
Gurgaon and after that many people invested in the same project. These early
investment processes have brought a radical change in marketing strategy in Delhi-NCR.
If we talk about Noida Extension then many projects are
there, which have been well invested by Bollywood actresses and one famous name
is Gaur Saundaryam. After this news most
of the booking done within two days, reightnow only few numbers of inventories
are available. Considering this aspect many bollywood actors were gifted
apartments in major residential projects by the big real estate developers.
This kinds of strategy worked well in the early stage and many developers have
got good profit by this strategy.
But in later phases this strategy completely failed because
most of Bollywood actors have hidden poverty and due to this fact most of them
in resale. So at present time this strategy is not working well.
After the failure of this strategy , most of the real estate
developers have changed their strategy and started the same with big
celebrities and this approach is giving huge success in marketing strategy.
These celebrities are from different
fields , some are well-know writers some are dress-designers, some are
poets and some are politicians. This approach has also given huge success in
the marketing strategy of the real estate projects of Delhi-NCR. Beside that
many new projects are becoming the film shooting spot in Delhi-NCR. This way
also get many buyers. The kinds of fascination for celebrities are available
here in India, very rare. So, many of the real estate companies are trying to
grab this opportunity.
As we can see from the above discussion that how the
presence of celebrities are influencing the marketing and branding of any
residential projects of Noida. Inspite of more qualities and facilities people
prefer those projects where big guns are living. So, it is advised that before
buying the project one should see the reputation of the project and the
developers, not the availability and presence of film stars. We should
understand that these are nothing but the way the marking & wooing more
buyers.
